In Style Retail Stores

An apparel and accessory shop housing three prominent brands from the US namely Banana Republic, Old Navy and Gap. Design considered the marketing scheme established by the retailer of mixing the brands in the display racks instead of sectionalizing designated areas for each.

An apparel and accessory shop housing three prominent brands from the US namely Banana Republic, Old Navy and Gap. Design considered the marketing scheme established by the retailer of mixing the brands in the display racks instead of sectionalizing designated areas for each. There were also limitations to the site that were addressed that posed challenges to the design such as a post in the middle of the small frontage, very low ceilings at the front half of the store and a duct chase that cut the site in half. The uses of water treatments help address these challenges.